BCFC Hosts Hungarian Delegation for Business and Cultural Exchange

Writen By:  Li Xin

Photos By:  Fan Luyi

Reviewed by:  Zhang Hui, Jiang Hong

From June 15 to 20, the delegation of 13teachers and students from Budapest University of Economics and Business (BUEB) completed its activity entitled "Experiential Trip to China-Insights for Business Transformation and Cultural Diversity" at BCFC. This six day exchange programme integrated academic seminars, corporate visits and practices, skill building workshops and cultural site visits, which built a platform for mutual learning and inspiration between young people from China and Hungary.

Centred on the theme of “Business transformation and cultural diversity”, BCFC arranged a rich academic agenda. The college delivered four lectures and reports to Hungarian counterparts, introducing the ecosystem of China’s cross border e-commerce industry. Teacher Kovács András from BUEB gave a special presentation, offering an overview of the current state and market features of Hungary’s retail sector.

BCFC arranged three enterprise visits for the Hungarian delegation. At H3C Beijing Innovation & Experience Centre, the Hungarian delegation gained first hand insights into real world applications of cutting edge technologies across industries. At Lenovo Future Centre, participants experienced how smart technologies reshape future work and daily life. At DHgate Group, they learned about the platform’s evolution, cross border e-commerce community operations and vivid cases of Chinese tea ware going global, gaining a full picture of China’s cross border e-commerce ecosystem and cultural export pathways.

During their stay, the Hungarian delegation also visited the college’s training rooms. In the live streaming training room, students operated live broadcast equipment and went through the complete workflow of e-commerce live streaming. At the e-sports training room, an immersive role playing session themed on e-sports live streaming was well received by all participants. In the tea culture zone, the delegation took part in a full immersive Oriental tea culture experience.

In addition, two traditional Chinese cultural activities - Ansai waist drum and Tai Chi - were well-received by delegation. Hungarian teachers and students experienced traditional Chinese culture.The Hungarian group also visited the Great Wall, the Grand Canal Museum and Beijing City Library. They experienced world cultural heritage sites as well as cutting edge digital cultural services.

At the closing ceremony, Hungarian teachers and students commented that this immersive experiential trip made a deep impression on them in Beijing in Beijing. They had truly witnessed the innovative dynamism of Chinese  digital industries and Beijing's inclusive atmosphere. This cross cultural learning experience will serve as a valuable asset for their future academic studies.